Client Communications
LifeTime Wellness™
Vet Met helps practices increase revenue by facilitating ongoing communications with their clients. And since everyone knows that communication is critical in any good relationship, the result is long-term client loyalty – and higher profits.
Vet Met leverages the information in your client/pet database to uncover and capitalize on potential services and product opportunities through the following LifeTime Wellness™ communication services:
Vet Met Personalized Reminders
Our personalized reminders take client communications a step beyond the traditional vaccination “reminder” postcards and magazine cover-wraps, delivering custom messages guaranteed to get your clients’ attention. Utilizing your existing data, reminder mailings can be personalized to the client and to the individual pet, even within multi-pet households. Features and benefits include:
- Personalized messages
- Customizable content
- Add-on service/product offerings
- Full service fulfillment
- Multiple mailing attempts
- First class delivery
- Return address notification
- Monthly and quarterly tracking reports
Vet Met Target Marketing
Our target marketing programs put you in touch with your clients on a regular basis. Vet Met’s target marketing services re-enforce the client/practice relationship by enabling you to communicate with them beyond scheduled reminder mailings. Monthly reports track the response rate and success of all target marketing efforts. Vet Met’s target marketing programs include:
- Seasonal Programs
: conducted to help your practice target pets
for services that are beneficial to their long-term
health, such as heartworm prevention, and dental
and senior services. On average, Vet Met practices
realize $25.00 in revenue for each $1 invested
in seasonal marketing programs.
- WinBack Programs
: encourages pets/clients who do not currently
have reminder records to begin or resume wellness
services. By re-establishing relationships with
these clients, your practice can expect to generate
30 to 50 times your investment in additional
revenue over three years.
- Custom Programs
: custom marketing programs are conducted
in an effort to keep your clients abreast of
what’s happening with your practice, such
as advertising upcoming special events, change
of address notifications, etc.
Sample Mailings:
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Canine Wellness Letter