Client Communications

Vet Met 2005 Dental Marketing Program

Vet Met offers a full service dental program your practice can really sink its teeth into. The program is built around a customized, highly targeted direct mail campaign designed to educate clients and increase office visits ─ and revenue ─ through dental health exams.

Our proven Dental Marketing Program goes beyond typical dental health month promotions, enabling practices to establish a year-round dental program that is integrated with their existing reminder database. As a result, practices can take advantage of Vet Met’s proprietary market segmenting criteria to generate ongoing revenue through dental services on an annual basis.

A Proven Approach
Vet Met’s dental programs have been used by a wide range of veterinary practices nationwide. Since the launch of our first campaign in 2002, our dental programs have been responsible for more than 27,000 performed dental procedures and over $5.7 million in revenue for participating practices. Vet Met 2005 Dental Marketing Program details are as follows:

• Program period: February through March, 2005
• Targeted pets/clients: Dogs and cats over three years of age. Additional proprietary Vet Met segmentation criteria will also be used.
• Client call to action: Schedule appointment for dental exam.
• Client incentives: Percentage off of dental services as specified by the individual practice.
• Practice/Staff Training: A Dental Program Implementation Guide is provided to participating practices. The implementation guide:
  1. Provides comprehensive staff education modules and scripted talking points designed to maximize client compliance.
  2. Establishes a year-round dental program including re-checks and product repurchases.
  3. Measures internal program awareness and understanding through staff testing.
• Consulting: Vet Met implementation consulting and coaching are provided prior to and during the Dental Marketing Program.
• Program Tracking: Vet Met will provide practices with aggregate, comprehensive program tracking which measures:
  1. Client response rate
  2. Total revenue
  3. Revenue per respondent visit
  The data captured during the program will also be helpful as you move forward. You’ll be able to leverage your client/pet data captured during the Dental Marketing Program to capitalize on potential services and product opportunities in the future.
• Program pricing: The standard program set-up fee is $500. Fulfillment fees are dependent on the number of pets targeted. The general range in fulfillment pricing, by number of vets in the practice, is as follows:
• One Vet $750-$1,500
• Two Vets $900-$2,000
• Three Vets $1,200-$2,500
• Four Vets $1,500-$3,000
• Five or more Vets $2,000-$4,000

Guaranteed Success!
On average, practices participating in the 2004 Dental Marketing Program experienced a 31 percent client response rate, $147 in revenue per dental visit, and $25 in targeted client/pet revenue for each $1 invested in the program. This translates to $37,500 in generated revenue per $1,500 investment by the practice.

In fact, we’re so confident that our 2005 Dental Marketing Program will work for your practice we’re offering a full Money Back Guarantee! With this guarantee, Vet Met promises that your practice will generate revenues of at least five times your program investment, or we’ll refund or credit your practice for all setup, mailing and fulfillment expenses associated with the Dental Marketing Program.

Contact Us Today!
To take advantage of the Vet Met 2004 Senior Marketing Program Guarantee, contact us today at
1-800-418-8449 or by email at dentalprogram@vetmet.com