Management Team

Veterinary Metrics Inc. was founded by a group of innovative animal healthcare professionals whose first priority is the well being of pets.

Hank Swartz, DVM, MBA
Director, Business Strategy

Alan Shackelford
Director, Operations and Technology

Jack Satterfield, Jr.
Director, Technology Development

Lisa Giannini
Practice Consultant

Kelly Johnson
Account Administrator

Hank Swartz, DVM, MBA
Director, Business Strategy

Dr. Swartz is a veterinarian with 15 years experience in the animal health industry in the areas of sales, marketing and business development. He began his industry career with Hill's Pet Nutrition in sales and sales management, winning the Hill's inaugural "Buddy Award" for leadership and sales excellence. After leaving Hill's and earning his MBA, Dr. Swartz served as vice president of sales and marketing for a veterinary ultrasound and telemedicine provider, Remote Veterinary Consultants, where he propelled the organization to market leadership and quadrupled sales. Next he was responsible for sales and marketing to veterinary corporate practices for IDEXX Labs. In this role, Dr. Swartz influenced the purchase of IDEXX products and services in over 450 corporate practices. He also served as vice president of veterinary business development for a vertical animal health Internet portal, VetMedCenter, where he secured strategic relationships with respected animal health companies, as well as a merger with a complementary Internet portal. Dr. Swartz has been published in veterinary trade journals on the topics of veterinary sales and marketing and Internet applications.

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Alan Shackelford
Director, Operations and Technology

Mr. Shackelford has spent 12 years working in all three areas of the veterinary industry: manufacturing, distribution and veterinary practice. As a manufacturer's representative and regional sales manager, he was responsible for corporate communications with 12 veterinary pharmaceutical distributors and 239 direct sales representatives. Later, he founded a consulting firm that provided hardware and software consulting services to veterinary practices, focusing on practice management, inventory control, business processes and workflow issues. Hired by a super-regional distributor company to lead a just-in-time, vendor-managed inventory project for veterinary practices, Mr. Shackelford led the development of a B2B exchange for distributor customers, and he managed the testing of the exchange in veterinary practices. He left that company to co-found digitalDVM-a technology company that focused on integration solutions for non-compatible legacy computer systems, allowing practices to electronically participate with manufacturers and distributors for purchasing and fulfillment of products and supplies. The digitalDVM software provides the basic infrastructure platform for Veterinary Metrics by allowing electronic communication of data between practices and business partners.

Jack Satterfield, Jr.
Director, Technology Development

Mr. Satterfield has 15 years of experience in the veterinary industry, primarily in distribution. Most recently, he served as the director of information services and technology and director of operations for a large regional distribution company. In that position, Mr. Satterfield managed and directed the development and implementation of major business management systems. He oversaw the design and implementation of distribution and operation processes in distribution facilities. And he was responsible for the development of new systems designed to enable automated B2B processes between distribution and veterinary clinics. Mr. Satterfield was a co-founder of digitalDVM-a technology company that focused on integration solutions for non-compatible legacy computer systems, allowing practices to communicate electronically with manufacturers and distributors for purchasing and fulfillment of products and supplies. He continues to provide creative and innovative ideas for the ongoing development of Veterinary Metrics' software and systems toolkit.

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Lisa Giannini
Practice Consultant

Ms. Giannini is a certified veterinary practice manager with more than 20 years of experience in veterinary practice and hospital consulting and coaching. Prior to joining Veterinary Metrics, Inc., Giannini held the position of hospital director for Triangle Veterinary Hospital in Durham, N.C. and also served as the hospital director at Quail Corners Animal Hospital in Raleigh, N.C. for more than 10 years. Giannini co-founded the Carolina Veterinary Manager's Association and served as President of Carolina Veterinary Coaching in 2003.

As a practice consultant for Vet Met, Ms. Giannini provides one-on-one strategic and tactical consulting to Vet Met's practice client base.

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Kelly Johnson
Account Administrator

As an account administrator with Veterinary Metrics, Inc., Kelly Johnson is responsible for the ongoing management of the company's internal client database. In this role, Ms. Johnson works closely with Vet Met client practices to facilitate and oversee data management and transfer procedures. In addition, Johnson serves as front-line technical support for installation and initial data transmission.

Prior to joining Vet Met, Johnson gained experience in the animal healthcare industry through administrative positions with Sugarloaf Animal Hospital and Conyers Animal Hospital.