Management Team
Veterinary Metrics Inc. was founded by a group of innovative animal healthcare
professionals whose first priority is the well being of pets.
Jack Satterfield, Jr.
Director, Client Applications
Alan Shackelford
General Manager
Hank Swartz, DVM, MBA
Director, Business Development
& Consulting
Jack Satterfield, Jr.
Director, Client Applications
Mr. Satterfield has 22 years of experience in the veterinary industry, primarily
in distribution. Most recently, he served as the director of information
services and technology and director of operations for a large regional
distribution company. In that position, Mr. Satterfield managed and directed
the development and implementation of major business management systems. He
oversaw the design and implementation of distribution and operation processes
in distribution facilities. And he was responsible for the development of new
systems designed to enable automated B2B processes between distribution and
veterinary clinics. Mr. Satterfield was a co-founder of digitalDVM-a technology
company that focused on integration solutions for non-compatible legacy
computer systems, allowing practices to communicate electronically with
manufacturers and distributors for purchasing and fulfillment of products and
supplies. He continues to provide creative and innovative ideas for the ongoing
development of Veterinary Metrics' software and systems toolkit.
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Alan Shackelford
General Manager
Mr. Shackelford has spent 17 years working in all three areas of the veterinary
industry: manufacturing, distribution and veterinary practice. As a
manufacturer's representative and regional sales manager, he was responsible
for corporate communications with 12 veterinary pharmaceutical distributors and
239 direct sales representatives. Later, he founded a consulting firm that
provided hardware and software consulting services to veterinary practices,
focusing on practice management, inventory control, business processes and
workflow issues. Hired by a super-regional distributor company to lead a
just-in-time, vendor-managed inventory project for veterinary practices, Mr.
Shackelford led the development of a B2B exchange for distributor customers,
and he managed the testing of the exchange in veterinary practices. He left
that company to co-found digitalDVM-a technology company that focused on
integration solutions for non-compatible legacy computer systems, allowing
practices to electronically participate with manufacturers and distributors for
purchasing and fulfillment of products and supplies. The digitalDVM software
provides the basic infrastructure platform for Veterinary Metrics by allowing
electronic communication of data between practices and business partners.
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Hank Swartz, DVM,
MBA
Director, Business Development & Consulting
Dr. Swartz is a veterinarian with over 20 years experience in the animal health
industry in the areas of sales, marketing and business development. He began
his industry career with Hill's Pet Nutrition in sales and sales management,
winning the Hill's inaugural "Buddy Award" for leadership and sales excellence.
After leaving Hill's and earning his MBA, Dr. Swartz served as vice president
of sales and marketing for a veterinary ultrasound and telemedicine provider,
Remote Veterinary Consultants, where he propelled the organization to market
leadership and quadrupled sales. Next he was responsible for sales and
marketing to veterinary corporate practices for IDEXX Labs. In this role, Dr.
Swartz influenced the purchase of IDEXX products and services in over 450
corporate practices. He also served as vice president of veterinary business
development for a vertical animal health Internet portal, VetMedCenter, where
he secured strategic relationships with respected animal health companies, as
well as a merger with a complementary Internet portal. Dr. Swartz has been
published in veterinary trade journals on the topics of veterinary sales and
marketing and Internet applications.
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